This section includes a growing collection of links for Consumers and the general public as well as a selection of feature recipes. If you know of a site (or a recipe) that you think we should include here please contact us.
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Canadian Beef is the Beef Market Development division of the Canadian Cattlemen’s Association. BIC uses an integrated approach, focusing programs on five key areas – improving the quality & consistency of beef; increasing beef’s convenience; expanding the use and value of all cuts; improving food safety; and improving consumers’ perceptions about beef’s healthfulness and wholesomeness.